In 2019 the Irish B&B Owners Association launched the Blue Circle Club (BCC) an entirely new approach to online booking. It gave both the Guests and the B&B Owners a better deal - Discounts for the guests and low commission for the B&B Owner.
Guests using the association's Irish portals, directories and regional websites prior to launch, were invited to register for the Blue Circle Club. BCC has a simplified booking system, and membership brings guests and travel agents Amazon-style "one-click booking", itinerary planning, first access to last minute deals and special offers, re-booking favourites, fast search and printout of booking status and maps - all on a mobile phone, tablet, laptop or desktop PC..
Travel agents can gain access to the best deals directly, last minute deals or special offers not listed elsewhere on the internet.